SpaceInvader were appointed by Silk Properties to bring the first Accor brand Tribe to Europe. Following the successful flagship model in Perth, creating a ‘Edited Hotel Experience’ providing a user with everything they needs and nothing they don’t, to be able to deliver affordable luxury.
Focusing on the core offering of a ‘Designer Living Room’, a unique design driven hospitality offering that attracts a broad demographic of user. All with an appetite and appreciation for design, accessibility and value, and a desire for social connection. Designing a communal space that works seamlessly for every user whether that is for business, pleasure or a combination.
Status: In Progress
Client: Silk Properties / Accor
Tribe’s brand delivers an instagram worthy lobby through bold contrasting finishes, designer lighting and artwork. Finishes, patterns and artwork are inspired by the hotel’s location, such as the iconic houndstooth from Scottish Lowlands and Grid pattern inspired by Mackintosh’s Architecture throughout Glasgow. On the banks of the River Clyde, which was once home to a thriving industrial shipping trade, was a great source of design inspiration. Colour palettes taken from the industrial architecture and bridges as well as inky tones from the river itself.