Meet The Team

We have carefully selected each and every team member based upon their individual market-leading expertise and track record whether they have been in the industry for years, or are fresh out of university.

Every individual adds unique value and is guided by our core values of inspiration, creativity, collaboration, responsible, agile and constantly curious.

John Williams

As the founding director, John has worked as a commercial interior designer for more than 20 years. Having worked in both the USA and the UK his career spans two continents and across multiple sectors. John is the director for SpaceInvader across all sites and works closely with Gavin, Sarah and Rachel to set the strategic direction of the studios. He remains a key client contact and works across several design projects from concept to completion. John is passionate about design quality and maximising user experience.

Gavin King

Gavin has 25 years’ experience of designing inspirational commercial environments for leading UK organisations such as ITV, KPMG, and the BBC. Gavin leads the Manchester studio whilst driving the research and implementation behind SpaceInvader’s work place strategy and change management processes. He continues to hone his expertise in WELL design across education and commercial sectors and is the design director across multiple projects. His project for Hilson Moran recently won an innovation award at the BCO 2018.

Sarah Dodsworth

Sarah has 16 years’ experience in the commercial and hospitality interior design sectors. She specialises in end-user and Cat B fit-out design and has worked with major organisations such as AstraZeneca, UK Fuels and the Co-operative Bank. Sarah heads up and has grown our studio in Leeds with great success. Her recent project for CEG, saw Sarah lead the interior design process for its Kirkstall Forge development, which won the 2018 National BCO award.

Paul Edgar

Paul heads up our technical and BIM team and is responsible for all technical drawing packages and on site presence during construction, snagging and handover. Before joining SpaceInvader, Paul gained his vast experience during his 15 year employment at an international architects practice. Joining the team in 2015, he has proven to be a valuable senior member of the team.


Penny is our chief morale and well-being officer in our Manchester studio and is always up for a good pat. Whilst sticking her nose into most projects, she adds value in too many ways to mention. She has the unique ability to apply herself across any project in any sector… just as long as there is a biscuit in it for her upon completion!

Steve Armstrong

Steve has been involved with retail design and architecture since 1972. He has a wealth of experience and knowledge of small and large High Street Stores, Airports and Rail Station locations as well as original fit outs and subsequent works in Shopping Centres and Out of Town Retail Parks. As an Associate in our SpaceInvader Nottingham office he is fully committed to technical excellence, quality and achievement of timescales.

Jonathan Smith

Jonathan has over 25 years’ experience in the interior retail and commercial design sector working closely with clients and project stakeholders at all levels.  From major flagship fit outs to managing nationwide refresh programmes he has a wealth of experience of all sectors. Jonathan is responsible for teams in both Nottingham and London working with leading retailers such as Boots, Barclays and Lloyds Banking Group.

Sarah Dabbs

Sarah has over 15 years’ experience working across the design and architecture industry, as both an interior and urban designer in Leeds and London practices. She has successfully worked with national and international client teams to deliver projects in the leisure, hospitality and commercial sectors. As an associate based in our Leeds office, Sarah will help guide the team in delivering uniquely designed spaces within timescale and budget constraints.